Nickelodeon Kids’ Choice Awards
Brand Compositing Challenge
Concept
Compositing
Animation
CHALLENGE
In this project, students are presented with the unique challenge of using the assets provided by Nickelodeon to create new IDs for the KCA 2020 Campaign.
This opportunity involves working with professional-grade assets exclusively provided to Ringling College.
Software
Nuke X, Adobe After Effects, Cinema 4D & Redshift
Client
Nickelodeon
Nickelodeon is a cable brand television channel and entertainment owned by Paramount Global that primarily targets children and young adults. Best known for its diverse range of programming, including animated series, live-action shows, movies, and award shows, the brand has been a leading force in children's entertainment for decades.
Kids’ Choice Awards 2020
The Nickelodeon Kids' Choice Awards (KCA) is an esteemed annual event hosted by the Nickelodeon network. Celebrated for honoring outstanding achievements in television, film, and music, as determined by Nickelodeon viewers globally, the KCA is distinctive for its interactive format and the iconic sliming of celebrities.
This project focuses on the year 2020 award season to be hosted by Chance the Rapper, which never aired as originally advertised, due to the impact of the COVID-19 Pandemic that year.
Students were tasked to create a new IDs for the KCA using the 2020 animation and design assets provided by Nickelodeon.
Image Source: Nickelodeon/Paramount Media Networks.
Proposed Directions
CONCEPT 1: SLIME FEVER
This concept focus on the slime’s present throughout the ID with Chance the Rapper. Playing around with the slime aspects.
CONCEPT 1 STORYBOARD
CONCEPT 2: DANCE PARTY
[CHOSEN DIRECTION]
This concept involves Chance the Rapper with the graphic design/doodad icons dancing to the rhythm of the music in a dance party.
CONCEPT 2 STORYBOARD
COMPOSITING Process
The scenes featuring Chance composited in the background and the Nick blimp were all done in Nuke X, I divided the scenes in backdrop nodes to know which scene. To make Chance the Rapper feel like he is part of the colorful world of Nick, I used the 3D Layering System in Nuke to create depth in all the shots.
ANIMATION Process
CINEMA 4D
As required, I created a custom 3D Animation of the Nickelodeon Logo with toon shader material to match the KCA assets style, animated in Cinema 4D.
Interestingly, I had an idea that the Nickelodeon blimp would fly in the background and whooshes by in a close up transitioning to the next shot. I took the C4D files from the assets that has the blimp in the logo and used it to animate this transition.
AFTER EFFECTS
After I exported all the scenes from Nuke X as an EXR file, I put imported the files into Adobe After Effects doing all the post production work. Incorporating the icons, accents, bumper cards, and logos from the Nick assets to make the new ID.
A fun idea came to my mind was including a character made up of Nick’s icons, emoji, and accents from the assets to dance to the music with Chance the Rapper. This was easily achieved by animating the parts in After Effects.
VISUAL BREAKDOWN REELS
Here’s few visual breakdowns of the countdown with foot contact, the Nickelodeon blimp slime, and the “Nick” logo at the end.
COMPOSITE Passes
FIRST PASS
SECOND PASS
FINAL PASS