Universal Production Music
Animation Branding Challenge
Concept
Design
Animation
CHALLENGE
Create an enthralling animation that visually interprets the music while introducing the name of the new musical release from Universal Production Music.
AUDIENCE
Their current audience has been 40-50 years old males who are producers, editors, or art directors. Universal is looking to expand into a younger, more gender-balanced demographic, 25-year-olds. To think of Universal for their music licensing.